Where do I even start with this?
I received an early morning phone call from Microsoft where the concept of an Xbox Onesie with controller-sized pockets and a headphone-friendly hoodie was described in vivid detail. That was all they needed to say.
Nobody could have anticipated the incredible viral response to this campaign! The images were plastered everywhere from the Sydney Morning Herald to Chinese TV.
Check out some of the coverage here:
The best part? Keeping the onesie.